SOLUTIONS

Marketing Campaigns

We develop marketing campaigns to raise brand awareness, attract leads or encourage a product purchase.

Successful marketing campaigns effectively use the right mix of marketing communication tools to reach the target audience within a set budget. Marketing communications can include digital advertising, lead generation, nurture campaigns and traditional media.

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Marketing campaigns that stand out

There are many factors involved in creating a successful marketing campaign, namely ensuring that you bring it back to marketing fundamentals.
Our team trusts that you know your business and industry and we believe that it is up to us to work with you to adopt those valuable insights to deliver a campaign that is true to your brand and also resonates with your target audience.

You're brand is unique, so let's make it shine!

We seek to understand your brand and its our business to know your business, intimately. This means that we will deliver a tailored approach that will highlight your strengths and address your challenges. We will always be honest with our advice and our approach is considered.
We enjoy being creative in our approach as well as delivering compelling creative that resonates with your audience.

We ensure the foundations are right

The importance of setting up the foundations for your marketing campaigns is to help ensure that the campaign is well-planned and aligned with your overall business goals. Marketing campaigns are often improved through the learnings of previous campaigns and this is often teased out in the briefing and discovery phase.
By setting up strong foundations for your marketing campaign, you can increase the chances of success and achieve better results.

Let us create a marketing campaign that executes the needs of your brand

DIGITAL ADVERTISING
This includes advertising through social media, PPC (display and search), Google Ads, podcast advertising, Spotify and connected tv.

LEAD GENERATION
This is traditionally used in the B2B space and includes content syndication, video content syndication and 3rd party email.

NURTURE CAMPAIGNS
This involves nurturing a contact with key information on how they have engaged with your business. This is done through email, eDM and other direct marketing.

TRADITIONAL MEDIA
Always worth considering as it can yield strong results this includes radio, broadcast tv, billboards and print media.

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FAQs

A marketing campaign is a coordinated approach to promote a product, service, or idea. It can include a variety of tactics including digital media, traditional media, public relations and events. Marketing campaigns can be short-term or long-term, and they may be designed to reach a wide audience or a more targeted group.
There are many different types of marketing campaigns, and the specific type of campaign that a company chooses will depend on its goals, target market, and resources. Common marketing campaign types include:
1. Brand awareness campaigns
2. Lead generation campaigns
3. Retargeting campaigns
4. Customer acquisition campaigns
5. Customer retention campaigns
6. Product launch campaigns
7. Event marketing campaigns
There are a number of factors that can make your marketing campaign stand out and they include:
1. A clear and compelling message
2. A strong call to action
3. Originality
4. Personalisation
5. Consistency
6. Strong visuals
7. Timing
There are many tools that can be useful in marketing campaigns. Here are a few tools that are commonly used in marketing campaigns:
1. Email marketing platforms
2. Social media management tools
3. Advertising platforms
4. Marketing automation software
5. Content management systems
Yes definitely, the number one tip is to take the time to develop your brief to your agency. A good briefing document asks pertinent questions to allow your agency to best deliver the campaign for you. Other tips include:
- Set clear goals
- Know your audience
- Create a strong value proposition
- Budget to use multiple channels
- Test and optimise elements of the campaign
- Measure to understand effectiveness
- Analyse the performance of your marketing campaign
If you don't then here is a guide on the steps for planning a marketing campaign:
- Set your goals
- Research your target audience
- Develop your value proposition
- Determine your budget
- Choose your tactics
- Create a timeline
- Implement and execute
- Measure and analyse results
It really depends on the campaign type and your overall objectives, however, for a very specific promotion we generally recommend that a campaign lasts for 3 months, all the while having creative updated through the campaign period. This generally allows the target audience to see the campaign multiple times, which in turn leads to a greater propensity for conversion.