DIGITAL MARKETING
Email Marketing
Mind Methods provide specific email marketing solutions that are business, industry and product specific. Our approach is focussed on building tailored email marketing solutions that will be effective in achieving your desired result and that can be measured to provide you with powerful insights.
Our solutions are not only great for your marketing team, but can empower your sales department to push a sale further along the funnel.
Campaign Consultation
LOOKING TO DO A COMPLETE EDM CAMPAIGN?
We perform a comprehensive review and consultation of an overall campaign strategy and approach.
This includes a developing a campaign design, reviewing previous campaigns, setting key campaign objectives and strategies and focussing on measurable ‘call to actions’ (i.e. subscriptions, auto responders)
Email Template Design & Creation
NEED TEMPLATES FOR SELF MANAGED EMAILS?
We design and create specific email templates and artwork for use by your in house team. This includes generic organisational/newsletter templates, campaign templates and product templates.
Additionally boost your potential for conversion by allowing us to also develop your landing pages.
Email Management System
MANAGE YOUR EMAILS FROM ONE SYSTEM
In todays world mosts businesses have access to an email marketing system with a majority of the decent systems having API's that speak directly with common CRMs (such as Salesforce).
We can help you get setup on your platform of choice. Being setup means that you can populate templates, manage your subscriber lists, comply with anti-spam laws and more generally have access to a system that will allow you to develop high impact emails.
Email Marketing Reporting
WHATS GOING ON?
The main benefit of subscribing to a email marketing program (or utilising a program within one of your other systems) is that you can get access to email marketing metrics that will empower both sales and marketing.
You will be able to monitor what content is working and most engaging, understand the health and churn of your subscriber list and also gather insights as to who may be more down the sales funnel.
As a result you can also create trigger emails based on certain criteria (such as someone clicking a particular product link gets a follow up email a week later). Powerful stuff!
Our Approach
1.
Do a situation analysis based on your current database and approach to email marketing
2.
Develop your email templates or campaign
3.
Launch and review the results, create a sub campaign based on email engagement
Key Solutions
Briefing & Background
Scope meeting
Define business objectives
Review current technical capability
Current and desired state analysis
Define implementation deliverables
Understand current database structure
Review segmentation
Review product/service offerings
Specify desired functionality
Specify technical requirements
Propose final solutions
Create a tailored implementation plan
Implementation
eDM concepts
Develop email templates
Develop eDM campaign
Setup email system
Setup list segmentation variables
List importing/exporting
Send emails at ideal engagement times
Create autoresponder and trigger campaigns
Create drip feed campaigns
Review key metrics
Setup campaign reporting
Integrate with other key systems (if required)
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