DIGITAL MARKETING
Social Media Marketing
Social media marketing is playing an increasingly important role for many purposes. Firstly, like email marketing, this is quite an active audience as they have chosen to follow you.
Secondly, it is increasingly becoming a tool for sales and customer service and we believe that it is important to recognise this.
Finally, to grow your audience, we still recommend using paid advertising channels, however, organic social media is simply a good additional communication tool for a pre-existing audience.
Stay Engaged With Content Marketing
YOU HAVE INVESTED IN DEVELOPING CONTENT, NOW IT'S TIME TO GET IT OUT TO MARKET.
There is no point in reinventing the wheel. The fact is that a big part of your marketing is creating content.
Whether it's a campaign landing page, a product offering, developing a white paper, a new case study or industry and company news. This content is perfect for disseminating via social media.
We can manage the entire process or we can simply develop social media assets/images that are impactful and keep to your brand. It's up to you!
Advanced Social Media Programs
SPEND LESS TIME & RETAIN FOCUS MANAGING YOUR SOCIAL MEDIA ACCOUNTS.
Mind Methods are a founding global agency partner with Sprout Social and the first agency in Australia to become a partner. It's a tool that we encourage clients to take up through our agency as we can offer enterprise features at the same cost as the standard public plans.
The main benefits of Sprout are the ability to manage all of your main social media platforms in the one place. There are advanced tools that allow the queuing of posts and setting the queue to optimal engage times.
The reporting is simple to understand, can be automated and is insightful. Finally your organisation can have multiple users, set with various permissions to do everything from posting to responding to queries..we can even implement customer service bots.
Reporting & Accountability
STAY ABREAST OF HOW YOUR SOCIAL IS TRACKING
Our team can setup advanced social media tracking and reports to not only see how you are tracking against yourself, but also how you are tracking against your competitors.
We can also have an in depth view of individual posts and their performance as well as which posts trended well of your competitors.
All of this allows us to review, refine and optimise the approach to your social media.
Engagement & Responding
IT'S TIME TO TALK.
We can provide guidance around engagement and also ensure that you have the right tools to be notified of any engagement that occurs, whether its a response to a post or a direct message response, all of this is covered.
However, we encourage our clients to manage their own engagement as they are the subject matter experts.
Ultimately, this is a customer service role and why pay a premium to an agency when a junior can essentially look after this component for you.
Our Approach
1.
We develop an approach to content and news that we believe would be most appropriate for your social media channels. We setup your social media technical framework.
2.
We manage your calendar and implement the plan by developing assets and messaging and ensuring they are published at optimal times.
3.
We review monthly reports and make suggestions (where required) to optimise your organic social media presence.
Key Solutions
Plan
Communications Plan
Social Media Calendar
Campaign Plan
Content Marketing Plan
Social Media Strategy
Creative Strategy
Local Marketing Strategy
Facebook Marketing Plan
Positioning Strategy
Marketing Collateral Plan
Marketing Brief Development
Product/Service Launch Plan
Promotional Plan
Campaign Flight Path / Journey
Content Distribution Plan
Execute
Social Media Branding
Concept Design
Social Company Profile Setup
Social Campaign Setup
Facebook Fan Page Creation
Twitter Account Creation
Social Content Posting (Facebook, Twitter, LinkedIn, Instagram, Pinterest etc)
Facebook Pixel Implementation
Google Local Business
Website Content Development
Blog Content Development
Social Post Content Development
Marketing Assets (Case Studies, White Papers etc)
Video Posting
Related Articles and Case Studies
