The specific type of campaign that a company chooses will depend on its goals, target market and resources.
Get your campaign off the ground. Photo: NASA
There are many different types of marketing campaigns, and the specific type of campaign that a company chooses will depend on its goals, target market and resources. Campaigns are set to a specific period of time. Some common types of marketing campaigns include:
Brand awareness campaigns
The goal of these campaigns is to increase awareness of a company, its products or services and its values. They may include tactics such as social media marketing, influencer marketing, content marketing and public relations.
Lead generation campaigns
Lead generation strategies are aimed to attract potential customers and collect their contact information, such as their email address or phone number to increase your sales funnel and leads that your sales team can follow up.
Lead generation campaigns encourage prospective clients to visit your site (often a dedicated campaign landing page) and include tactics such as email marketing, online advertising (display ads), and social media marketing.
Retargeting campaigns
Retargeting attempts to reconnect with people who have been on a company's website, yet haven't bought anything. Ads are selectively displayed to them while they search online with the aim to convert them into paying customers and ultimately become loyal customers.
Customer acquisition campaigns
These campaigns are designed to attract new customers to a company's products or services and to overall increase a company's customer base. They may include tactics such as online advertising, social media marketing, and email marketing.
Customer retention campaigns
Customer retention strategies are created to keep customers interested and informed about a company and its offerings. Tactics used can be email marketing, loyalty programs, and personalised recommendations. The exact strategies depend on the company's customer retention plan.
Ultimately, the aim is to increase your customer retention rate and build loyalty over time by nurturing customer relationships and subsequently improving customer satisfaction over the long term.
Product launch campaigns
A launch campaign is designed to promote the launch of a new product or service. They may include tactics such as advertising, public relations, social media marketing, and events.
In todays world where eCommerce is a key way to purchase a product, website customer experience (via a strong landing page or microsite) and highlighting strong customer support is key with this type of campaign.
Event marketing campaigns
These campaigns are designed to promote a company's participation in an event or to host an event for marketing purposes. They may include tactics such as email marketing, social media marketing, and advertising.
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